Paid social ads
This flow shows a new add on that customers will see during tax filing
The project
We had a challenge: communicate a complex ecosystem of products that work together to make life easier for accountants.
The process
My design partner and I landed on two concepts that are universal and visual. We built these concepts out into two full social campaigns.
Ad set 1: PB&J
We tested early design explorations to learn how the content and visuals resonated within the context of an offer card
The result
Two delightful brand touch points that broke through the type of content typically targeted at accountants. It was clear, simple and a bit joyful.
Ad set 2: Loretta on vacation
We tested early design explorations to learn how the content and visuals resonated within the context of an offer card
